Crafting Nordic Minimalism
Anmai is a Finnish ready-to-wear brand by fashion designer Anne-Mari Pahkala, creating pre-order collections and refined made-to-measure designs — where Nordic minimalism meets timeless elegance.
Fashion Designer Anne-Mari Pahkala
“The true enchantment of fashion lies in timelessness, in an allure that endures.
In my creations, I embrace design beyond the moment, crafted for eternity,
endlessly drawn to the essence of self-expression.
This is the world in which I am immersed, where I rediscover myself, time and again.”
- Anne-Mari Pahkala -
Lookbook - Nordic minimalism shaped in timeless silhouettes
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Yoko Jacket Wool
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Noemi Dress
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Yui Top Wool & Frida Pants Silk
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Amina Dress Merino Wool
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Mio Blazer & Miduri Skirt
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Mio Dress
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Saeki Polo Sweater Silk Wool
Ready - to - wear collection
Rooted in Nordic minimalism, the Anmai ready-to-wear collection embodies timeless silhouettes and refined simplicity. The collection consists of enduring pieces designed for lasting wear - elegant wool garments, tailored coats, and sculpted dresses that move effortlessly from everyday moments to special occasions.
As Anmai takes its first steps, each design is made to order through exclusive pre-order campaigns, reflecting a commitment to mindful production and enduring quality. By creating only what is needed, Anmai embraces a slower rhythm of craftsmanship - one that values purpose, artistry, and emotional connection.
Made-to-order
Anmai celebrates the heritage of craftsmanship and the artistry of creating designs with intention. Beyond our ready-to-wear collection, each design - or one inspired by it - can be commissioned through our made-to-order service.
Every made-to-order piece is crafted with precision and care, shaped by skilled hands and guided by timeless technique. From subtle adjustments to entirely bespoke creations, each design becomes a unique reflection of the wearer - a dialogue between fashion and individual.
Made-to-order is an ode to individuality and enduring beauty - a celebration of garments that are not merely worn, but lived in and remembered.
Unique Creations
“ A unique creation is never just a garment. It is a story, where you are the muse. I believe in the power of timeless design, the beauty of longevity, and the freedom of self-expression. When a design is crafted with intention and soul, it becomes more than fashion - it becomes a companion on your journey. These creations carry meaning, awaken confidence, and stay close through life’s most cherished moments. This is how memories are born. ”
— Anne-Mari Pahkala